Building healthier NY resolutions
Client
Pharmeasy
Year
2026
PharmEasy wanted to tap into New Year resolution momentum by building a health-focused IP that could guide users through a realistic and sustainable weight loss journey over 21 days.
We designed a structured 21-day content journey rooted in expert-backed guidance, making weight loss feel achievable rather than overwhelming.
Doctors and health influencers were brought in to lend credibility and share practical, actionable advice that audiences could trust and follow.
Complex health information was broken down into simple, relatable formats, ensuring clarity without losing depth.
Visually engaging infographics were created to make the content more accessible, driving both awareness and interaction across platforms.
The campaign delivered strong reach and credibility:
10M+ views across content
4,000+ followers gained during the campaign
Strategic collaborations with experts across niches, strengthening trust and authority
The result was not just visibility, but the foundation of a scalable health IP built on consistency, credibility, and audience relevance.
Year
Scope of Work
The results were hard to miss.
15,000+ pre-registrations
5,000 people across queues
3,300 served on Day 1
Zero escalations
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Content
David Kim
CTO of KYMA
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