Exhibition Design for a Furniture Brand
Client
Lap & Dado
Year
2026
At India Design Week 2026 in Delhi, Lap & Dado approached their presence as more than an exhibition. The intent was to build an experience where furniture, space, and emotion came together through a single narrative.
The idea of Held Together became the anchor.
It drew from the brand’s philosophy of craft, connection, and quiet strength. Each piece in the space was positioned not just as an object, but as something that carries meaning through relationships, time, and use.
The campaign began before the event through social-first videos that introduced the idea and set the tone. By the time visitors arrived, there was already a sense of familiarity and curiosity around what the space would offer.
At the venue, an interactive wall became the emotional core of the experience.
Visitors paused, reflected, and added their own thoughts, turning the installation into a living narrative shaped by many voices. It shifted the role of the audience from observers to participants.
Standees and brochures extended the story across the space, ensuring that every touchpoint reinforced the central idea. The messaging stayed consistent, allowing the experience to feel cohesive and intentional.
On-ground moments were captured and shared in real time, allowing the narrative to travel beyond the physical space. The digital layer amplified reactions, conversations, and participation, making the experience continuous rather than confined to the event.
The campaign reached over 21,000 views across content, with more than 100 interactions across formats. Engagement came through shares, saves, and comments, reflecting a deeper connection with the idea.
What stood out was not just visibility, but participation. The experience created a space where people could see themselves in the story, making the idea of being held together feel personal and real.
Year
Scope of Work
The results were hard to miss.
15,000+ pre-registrations
5,000 people across queues
3,300 served on Day 1
Zero escalations
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David Kim
CTO of KYMA
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