Bringing Burger Singh to Bangalore
Client
Burger Singh
Year
2025

Burger Singh wanted to launch their presence in Bangalore with a bang and without losing their quintessentially Punjabi soul.
We created a FOMO led campaign under the umbrella of The Big Singh Feast, to drive Bangalore out of its home on a weekend and queue up for 3000 free burgers across 3 outlets.
Our online to offline campaign created curiosity, rebranded stories and leveraged influencer and customer content to create National hype.
Bold offer-led store branding that made the outlets impossible to miss
Meta ads engineered for FOMO, not polite awareness
Hyperlocal influencer collaborations designed to create footfall
AI-led hype reels that communicated our campaign idea "people are leaving everything for The Big Singh Feast"
On-ground footage captured at the height of demand for the post-event narrative arc
Year
Scope of Work

The results were hard to miss.
15,000+ pre-registrations
5,000 people across queues
3,300 served on Day 1
Zero escalations

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David Kim
CTO of KYMA
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